Her gowns are as sweet as her name. Melissa Sweet’s creations appeal to those with practical sensibilities wanting a stylish wedding gown, a distinctive blend of traditional and contemporary elements.Sweet launched her company in 1996 with a flagship store in Atlanta. In 2005, she sold her company to the ubiquitous Priscilla of Boston, which has upheld her sophisticated and fashionable approach to the bridal market. Recognizing that brides appreciate a wide range of style choices, she offers something for every type of woman. Ballgowns, embellished a-line gowns, and ultra sexy mermaid silhouettes all have a place in her collection.
She features two unique style collections. The Reverie Collection is designed with a youthful inspired feeling. Influenced by ready-to-wear gowns, these dresses look less bridal and more red carpet. This very
contemporary line reflects a more relaxed attitude with ruffles, high waistlines, and chic details. Lush fabrics and non-traditional cuts are showcased. The eponymous Melissa Sweet Collection is more sophisticated and more traditional in its fashion forward stylings. This collection is all about luxury and regal glamour.
Sweet embraces the couture spirit by incorporating chic detailing, flattering silhouettes, and impeccable embroidery. She features decadent fabrics like organza, silk charmeuse, Italian taffeta, Guipure lace, French lace, and cotton organdy. This year’s collections include high waistlines, slender shapes, and less volume. There are short dresses and tea lengths as well–great to see these styles back on the runway and back on brides. Sweet has a variety for each figure, balancing proportion and scale while exuding graceful elegance.
Fashion-conscious and whimsical creations are sure to impress, and even the most undecided of brides can find a style that will work for her own aesthetic. Oh, and don’t forget…she has a line of bridesmaids dresses that are simply stunning! Your girls will love you for picking them!
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